• UXer | Content Designer| Editor | Content Marketer

COVID-19 Messaging:

  • CHALLENGE
  • As a travel website selling multi-day tours, customers were concerned about what would happen to their previously-booked, future trips.

 

  • We wanted to
    1) Provide help for customers anxious about their travels
    2) Ensure customers knew we had their best interest in mind 
    3) Reduce customer service call volume  

 

  • SOLUTION

-Create a short message to reduce anxiety and provide answers, next steps and resources.

  • TEAM
  • -Product managers, customer service and B2B business teams.
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