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  • CHALLENGE

Create a question flow to lead users to existing private tours that meet their criteria.

 

• Collect information from users wanting tours that require tailor-made tour-planning services.

 

Route customers seeking group tours to the correct part of the site.

 

  • PROCESS

•  Worked with UX research team to interview customers, test early wireframes and conduct surveys.

  • SOLUTION

•  Developed clear, consistent copy to keep the user engaged and yield new leads for the private tailor-made tour product.

  • MY INPUTS

•  Copy research.

 

•  Messaging and concept development.

 

•  Writing and editing.

 

•  Collaborating with UX researchers, designers, product managers, C-level stakeholders and engineers.

  • TEAM

•  TourRadar