• Writer | Editor | Marketing & Product Content Strategist

Hi, I'm Caroline—

a word person who loves design and tech.

I write UX and marketing content and do a lot of content strategy. My work spans diverse industries, from travel, art, entrepreneurship, FinTech and design to retail, luxury goods and jewellery. I can manage non-technical stakeholders and talk code with developers in one beat. I’m always curious to learn and experiment more, tackle new subjects and most of all, have fun while doing it.
WHAT I DO. I’ve written B2B and B2C editorial features and marketing copy, developed and executed content marketing strategies and managed social media platforms.  I’m comfortable wearing many hats, from SEO-driven content creation to collaborating with product teams, UX designers and researchers on UX copy. I bring experience working with global brands, non-profit organizations and startups in stealth mode, from Lonely Planet and Entrepreneurs’ Organization to Swarovski and Art Basel.
WHO I AM. I’m your typical lifelong nomad, expat and third-culture kid. I carry two passports: Swiss and American. I’ve lived in eight countries across three continents. I speak English and German, conversational French and a bit of Spanish. My least favorite question is “Where are you from?” My favorite question is “Where are you going next?”

Get in touch.

email          siegcaroline@gmail.com


Get in touch.