“Think like a wise man, but communicate in the language of the people. ” -William Butler Yeats
WHAT I DO. My work spans diverse industries, from travel and art to FinTech and retails. I´m always keen to learn and experiment, tackle new subjects and most of all, have fun while doing it!
I write: UX copy, B2B and B2C editorial features and marketing copy. I develop content strategies across product, marketing and social media. I drive copy tests, user research and use data to inform content decisions. I’m comfortable wearing many hats, from leading teams and creating SEO-driven content that converts, to collaborating with product managers, UX designers and researchers. My experience spans global brands, non-profit organizations and startups, like Lonely Planet, Entrepreneurs’ Organization and TourRadar to Swarovski and Art Basel.