• Writer | Editor | Marketing & Product Content Strategist

Hi, I'm Caroline—

a wordsmith who loves design and tech.

My work spans diverse industries, from travel, art, entrepreneurship, FinTech and design to retail, luxury goods and jewellery. I’m always curious to learn and experiment more, tackle new subjects and most of all, have fun while doing it.

WHAT I DO. I’ve written UX copy, B2B and B2C editorial features and marketing copy, developed  content marketing strategies and managed social media platforms.  I’m comfortable wearing many hats, from creating SEO-driven content to collaborating with product teams, UX designers and researchers. I bring experience working with global brands, non-profit organizations and startups in stealth mode, from Lonely Planet and Entrepreneurs’ Organization to Swarovski and Art Basel. 

WHO I AM. I’m your typical lifelong nomad, expat and third-culture kid. I carry two passports: Swiss and American. I’ve lived in eight countries across three continents. I speak English and German, conversational French and a bit of Spanish. My least favorite question is “Where are you from?” My favorite question is “Where are you going next?”

Get in touch.

email          siegcaroline@gmail.com


Get in touch.