• UXer | Content Designer| Editor | Content Marketer

Private Tours Wizard:

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  • CHALLENGE

• Private tours is a new product line for a travel website that historically offers group travel tours.

• We needed a wizard with a series of questions to yield answers which enable teams to create an itinerary and initial price quote.

  • PROCESS

•  Worked with UX research team to interview customers, test early wireframes and conduct surveys.

  • SOLUTION

•  Developed clear, consistent copy to keep the user engaged and yield new leads for the private tour product.

  • MY INPUTS

•  Copy research.

 

•  Messaging and concept development.

 

•  Writing and editing.

 

•  Collaborating with UX researchers, designers, product managers, C-level stakeholders and engineers.

  • TEAM

•  TourRadar

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© CAROLINE SIEG 2023