COVID-19 Messaging:

  • As a travel website selling multi-day tours, customers were concerned about what would happen to their previously-booked, future trips.


  • We wanted to
    1) Provide help for customers anxious about their travels
    2) Ensure customers knew we had their best interest in mind 
    3) Reduce customer service call volume  


-Create a short message to reduce anxiety and provide answers, next steps and resources.

  • -Product managers, customer service and B2B business teams.