• homepage original
  • homepage new
  • CHALLENGE

• Create a more inspiring homepage.

 

• Clarify what TourRadar is and what happens when users search.


• Note: this normally would be a blend of marketing and product, but I stepped in when marketing had no bandwidth.

  • PROCESS

• Conducted user testing for copy options and researched competitors’ homepages.

  • SOLUTION

• Sourced up-to-date data to communicate the large number of tours available on the site. Created more emotive copy, followed by clear details on what the site offers. Made the destination search box copy more succinct. 

  • MY INPUTS

• Created and edited copy and arranged stakeholder reviews

 

• Collaborated with UX researcher and  product design

  • TEAM

• TourRadar