• homepage original
  • homepage new
  • CHALLENGE

• Create a more inspiring homepage.

 

• Clarify what TourRadar is and what the site offers.

  • PROCESS

• Conducted user testing.

 

• Researched competitors. 

  • SOLUTION

• Sourced up-to-date data to communicate the large number of tours available on the site.

 

• Created more emotive copy and added details about what the site offers.

 

• Made the destination search box copy more succinct. 

  • MY INPUTS

• Created and edited copy.

 

• Arranged stakeholder review.

 

• Collaborated with UX researchers and product design.

  • TEAM

• TourRadar