Original homepage:

Revised homepage:

• Create a more inspiring homepage.

• Clarify what TourRadar is and what the site offers.

• Conducted user testing with copy variations to assess which options were more inspiring, incited trusted and clarified what TourRadar provides.

• Researched competitors. 

• Created AB tests for copy variations. 

• Sourced up-to-date data to communicate the large number of tours available on the site.

• Created more emotive copy and added details about what the site offers.

• Made the destination search box copy more succinct. 

• Created and edited copy.

• Arranged stakeholder review.

• Collaborated with UX researchers and product design.

• TourRadar