• CHALLENGE

• Provide a framework and initial strategy during a mobile discovery phase, with the aim to improve the entire mobile experience and user flow.

  • PROCESS

• Highlight content issues in collaboration with entire UX team.

  • SOLUTION

• Conduct a content audit, conduct competitor research.

  • MY INPUTS

• Competitor analysis to identify types of content that work well and that miss the mark.

 

•Provide initial copy suggestions.

 

• Identify priorities in terms of copy and information needed by the users.

  • TEAM

• TourRadar