• Writer | Editor | Marketing & Product Content Strategist
  • no internet original
  • no internet new
  • CHALLENGE

• Unhelpful and cold message conveying lack of internet connection in the app. 

 

 

• No bandwidth from product design to change the look and feel.

  • PROCESS

• Researched industry standards and best practice for error messages specific to internet outages.

  • SOLUTION

• Since we couldn’t improve design, we focused on quick copy changes.


• Developed new phrase to sound helpful and human.


• Provided users with guidance on what to do and how to potentially resolve the issue.

  • MY INPUTS
  •  • Writing and editing.
  •  
  • • Collaborating with engineers to meet business and user goals.
  • TEAM
  • • TourRadar