• Unhelpful and cold message conveying lack of internet connection in the app. 

• No bandwidth from product design to change the look and feel.

• Researched industry standards and best practice for error messages specific to internet outages.

• Since we couldn’t improve design, we focused on quick copy changes.

• Developed new phrase to sound helpful and human.

• Provided users with guidance on what to do and how to potentially resolve the issue.

  •  • Writing and editing.
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  • • Collaborating with engineers to meet business and user goals.
  • • TourRadar