© CAROLINE SIEG 2023
Payment Options UX
- Two-time/standard payment
- Monthly instalment
- Calendar
- CHALLENGE
• Customers wanted help with budgeting and managing payments. We expanded the payment options to include instalment payments.
- PROCESS
• Worked with UX research team to interview customers, test early wireframes and conduct surveys.
• Initial prototype testing revealed customers assumed we would charge interest and add extra fees with the instalment plan. So we emphasized the “no fees” and “no interest” detail,
• Customers also wanted to see payment dates, so we added a payment calendar.
- SOLUTION
• Developed clear, consistent copy to keep the user engaged.
- MY INPUTS
• Copy research.
• Messaging and concept development.
• Writing and editing.
• Collaborating with UX researchers, designers, product managers.
- TEAM
• TourRadar