Private Tours Wizard:

Private tours is a new product line for a travel website that historically offers group travel tours.

• We needed a wizard with a series of questions to yield answers which enable teams to create an itinerary and initial price quote.

•  Worked with UX research team to interview customers, test early wireframes and conduct surveys.

•  Developed clear, consistent copy to keep the user engaged and yield new leads for the private tour product.

•  Copy research.


•  Messaging and concept development.


•  Writing and editing.


•  Collaborating with UX researchers, designers, product managers, C-level stakeholders and engineers.

•  TourRadar