• Writer | Editor | Marketing & Product Content Strategist
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • CHALLENGE

Private tours is a new product line for a travel website that historically offers group travel tours.

 

• We needed a wizard with a series of questions to yield answers which enable teams to create an itinerary and initial price quote.

 

 

  • PROCESS

•  Worked with UX research team to interview customers, test early wireframes and conduct surveys.

  • SOLUTION

•  Developed clear, consistent copy to keep the user engaged and yield new leads for the private tour product.

  • MY INPUTS

•  Copy research.

 

•  Messaging and concept development.

 

•  Writing and editing.

 

•  Collaborating with UX researchers, designers, product managers, C-level stakeholders and engineers.

  • TEAM

•  TourRadar