UX/Product Content Guidelines

Mobile Strategy- Discovery Phase

• Create exceptional product copy that embodies the TourRadar brand.

• Researched industry-standard product guidelines.

• Conducted sessions with product, customer service and engineering teams to identify pain points and knowledge gaps.

• Educate and guide anyone who engages with product copy to understand product content and style.

• Provide guidance and a framework to create user-friendly, human-centered copy.

• Created the first version of a unified voice and tone guide.

• Created a glossary.

• Presented documentation and educated the larger team on the importance of voice, tone and a consistent style.

• Collaborated with engineers and product design team.