• CHALLENGE

•  Create exceptional product copy that embodies the TourRadar brand.

  • PROCESS

• Researched industry-standard product guidelines.

 

• Conducted sessions with product, customer service and engineering teams to identify pain points and knowledge gaps.

  • SOLUTION

• Educate and guide anyone who engages with product copy to understand product content and style.

 

• Provide guidance and a framework to create user-friendly, human-centered copy.

  • MY INPUTS

• Created the first version of a unified voice and tone guide.

 

• Created a glossary.

 

• Presented documentation and educated the larger team on the importance of voice, tone and a consistent style.

 

• Collaborated with engineers and product design team.

  • TEAM
  • • TourRadar