• CHALLENGE

•  Provide a framework to create a user-friendly, human-centred copy.

  • PROCESS

• Researched industry-standard product guidelines and conducted sessions with product, customer service, and engineering teams to identify larger pain points and knowledge gaps.

  • SOLUTION

• Educate and guide anyone who creates product copy—designers, engineers, product managers, writers and any other stakeholders involved in product-focused projects.

  • MY INPUTS
  • • Created a unified voice and tone guide and ensure it appeals to a broad audience, from retired cruise ship passengers to millenials on a European bus tour.
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  • • Created a glossary.
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  • • Presented documentation and educated the larger team on the importance of voice, tone and consistency.
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  • • Collaborated with engineers, product team and stakeholders.
  • TEAM
  • • TourRadar